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SME : Grosbusch
THE CONTEXT
A fruit import specialist was preparing its 100th birthday. A great opportunity to boost its communication and brand.
THE STRATEGY
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Create a paper and digital magazine
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Get each project done in 3 hours
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Finance 100% of the project by selling ads to providers
THE RESULT
1. a digital magazine in 3 hours
2. a magazine in 3 hours each time (5 issues published so far)
Results
- A magazine published on a regular basis, for free (Financed by ads)
- Only 3 hours invested per edition
- A strong media presence (Print + Press + online)
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